I have been really dreading writing about the Komen controversy, and I kind of want to hit the delete button.
Also I tend to be kind of a fence sitter on these things, as a professional journalist my instinct is to try to be neutral.
So for a moment I am going to put aside the right/wrong part of the issue, and look at it from a different point of view.
For quite a while Komen has been making tone deaf PR moves.
The fried chicken is a classic example. The organization, to me, does not seem to understand that it's future is based on public perception.
I think I understand their rationale for pulling the Planned Parenthood funding. 700 thousand dollars is a small fraction of their funding, and I believe they only utilized PP in smaller cities.
I can imagine them saying, the distraction of Planned Parenthood is not worth it, and it's distorting our central message.
There was an organization that pulled their pink "for the cure" bible (I think it was a bible) because of the association.
I can imagine the conversation that said, we need to be apolitical and keep the focus on curing breast cancer.
But what they have not done is communicate any sort of a plan to send those women somewhere else. Maybe there is a plan, if so, they need to communicate it.
They don't seem to have any idea how to manage a crisis, and they seem to have lost their voice.
I still believe Komen does a lot of good, really I do. I love a lot of women who are involved with the organization. I have really enjoyed participating in their events.
But this one decision has exploded in a way the fried chicken or perfume dustups have not.
Women who really gave their all for Komen are turning away.
To be honest, I have always suggested that people donate to the Breast Cancer Research Foundation, which is sort of the un-Komen. But I still respect that Komen has been very good at creating community connections. It is sort of a VFW for women who have been in the cancer war. They are places no other organization is.
I feel like a friend who wants to do an intervention.
Komen please do what it takes to get back in touch with the rank and file.