Primetime plotline benefits British women

I watch my share of BBC America, but let's face it Coronation Street holds a place in British culture that is hard for we Yanks to comprehend.

However the plot line where a character gets breast cancer seems to be making an impact on real life women.
http://www.digitalspy.com/soaps/s3/coronation-street/news/a208061/corrie-raises-breast-cancer-awareness.html